Liberals urge you to Go Flick Yourself

Apr 28, 2007

By: Serena Willoughby, Staff Writer
Conservation ads raise ire of critics

A Liberal advertisement scheme that plays on the "F" word is in poor taste, Oak Ridges MPP Frank Klees charged this week.

He is referring to a conservation education campaign spearheaded by Environment Minister Laurel Broten and business mogul Sir Richard Branson to encourage people to Flick Off, er, their lights.

The duo appeared in Toronto to announce the launch of the campaign last Wednesday.

Canadian communities and cities are challenged to reduce their emissions and the community that wins the challenge will be rewarded with a Flick-fest, their very own carbon-neutral music festival organized by Mr. Branson's company, Virgin Mobile.

The campaign's centrepiece is the Flick Off and Go Flick Yourself logo that is suggestive of the four-letter word, Klees says, adding it should be confined to the gutter or, "at the very least, the McGuinty cabinet".

We asked residents across the region to weigh in on the campaign.

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